Club Med, a pioneer of the all-inclusive resort concept, has announced that it will open its first-ever resort in Canada, expanding its footprint in ski resorts in North America with a much awaited return to the region. The brand new ski resort is planned to open in Quebec’s Le Massif de Charlevoix ski region in 2020. The reveal took place at Groupe Le Massif’s headquarters in Quebec City during a press conference held by Xavier Mufraggi, President and CEO of Club Med North America, and Daniel Gauthier, Chairman of the Board of Directors of Groupe Le Massif.
The project serves as a strategic symbol of rapid growth around the world for Club Med, which currently has plans to open 15 new properties through 2019 (of which one to two will be ski/mountain resorts each year), and either upgrade or expand nine of its existing resorts.
“Club Med is the world leader in all-inclusive mountain resorts. With 24 sites established in France, Italy, Switzerland, Japan and China, we’re excited to add Canada to our list. Each season will reveal the wonders of this natural site, offering our international clientele a place to discover year-round beauty,” comments Mufraggi. “It is often said you will only find a Club Med resort in the most beautiful destinations in the world. That said, it is an honor and privilege to be among those creating worldwide awareness for Charlevoix, a truly spectacular part of Canada.”
“Today’s announcement aligns with the continued development of this significant project that will position Le Massif de Charlevoix as one of the greatest international destinations,” states Gauthier, co-founder of the world-leading entertainment company Cirque du Soleil, and an initiator of the project. “Club Med is a world-recognized symbol, promoting families and an active lifestyle. Because of the two company’s shared values, the partnership between Club Med and Le Massif de Charlevoix represents pure authenticity.”
The project represents a $93 million investment to develop a 300-room resort, including a 5-Trident boutique hotel-style area with exclusive amenities and suites. The resort promises to be a haven for family and couple getaways as well groups and conventions with spaces designed to accommodate seminars and special events.
Club Med brings its unique all-inclusive mountain vacation model to the heart of an already renowned ski region situated at the highest point in Eastern Canada, including a unique ski experience with spectacular waterfront views overlooking the Saint Laurence River.
The Massif de Charlevoix project was first launched in 2002 by Quebec developer Daniel Gauthier. As the first Club Med mountain resort in Canada, Le Massif de Charlevoix will blend creativity, authenticity, and culture to promise an awe-inspiring vacation destination with a picturesque setting, an outstanding line-up of activities, authentic food and unsurpassed reputation for service. The resort will be easily accessible: just one hour from Quebec City, and 90 minutes from the International Airport of Quebec.
Club Med, www.clubmed.us/lemassif